Porsche "Earn the Privilege" was a passion project I developed with a few friends. I'm a huge sports car fan and I've long wanted to challenge my skills by creating a pro-grade auto sport media piece. That desire coupled with my belief in meritocracy gave birth to this spec ad campaign. Ironically, while a lot of thought and effort went into the strategic approach, my favorite deliverable from this project is the simple social media sizzle reel. I guess sometimes less is more.
Target Market: Go-Getters who aren't afraid to get what they want
Key Insight: People enjoy luxury even more when they feel they've earned it
Big Idea: Show people that Porsche is a luxury experience reserved for those who earn it
Credits:
DP / Editor: Logan Gardner
Copy Writer: Bethany Duffy
Photographer: Trevor Houser