Ad Spot 1

Ad Spot 2

Social Reel

Porsche "Earn the Privilege"

Spec Ad

My Role: DP / Editor

Porsche "Earn the Privilege" was a passion project I developed with a few friends. I'm a huge sports car fan and I've long wanted to challenge my skills by creating a pro-grade auto sport media piece. That desire coupled with my belief in meritocracy gave birth to this spec ad campaign. Ironically, while a lot of thought and effort went into the strategic approach, my favorite deliverable from this project is the simple social media sizzle reel. I guess sometimes less is more.

Target Market: Go-Getters who aren't afraid to get what they want

Key Insight: People enjoy luxury even more when they feel they've earned it

Big Idea: Show people that Porsche is a luxury experience reserved for those who earn it

Credits:

DP / Editor: Logan Gardner

Copy Writer: Bethany Duffy

Photographer: Trevor Houser